A to-the-point field guide on making amazing first digital impressions with landing pages as a freelance designer.Purchase Now
A guide focused on how to perfect your landing pages as a solo-designer.
Like all great products, this book was created for one person, and one person only. You, the creative who gives a shit about their customers, their vision and how to adeptly communicate messages in the digital world. But more than that, how to communicate those messages in a way which generates results.
In this book, I condense my decades of experiences into ten chapters and a series of immediate action points to level-up your landing pages.
The book is blunt and to the point. Why? To help you build the launch pad that propels your landing pages to the planet of results.
And what's better than results?
We run through the details a few of the concepts explained in this book, including a brief summary of my experience.
We define what a landing page is, why it's important, and how to use landing pages to get results.
We explore the human being on the other side of the screen. Who are they? What are their desires and fears? How do we open up and create a meaningful dialogue?
Once we know who we're helping, we can make sure we're solving problems that your customers care about the most.
How to use your newly found knowledge to create results and predict the future.
We talk about the golden rule. Keep it simple, stupid.
Testing is vital. It'll make sure you build something designed to conquer.
Testing is useless if you can't understand the data. Here we'll discuss how to learn from it.
How to harness inspiration and turn small sparks into big results.
We take a retrospective approach to the fundamentals, using the landing page you’ll be working on in this book as the guinea pig.
Throughout the book, there's a bunch of actions you need to take to make sure your landing page is spot on; these worksheets allow you to keep track of your learning and always have a place to check your decisions.
There's a lot to keep track of when building a landing page of your own; this digital checklist means you hit all the right spots with the pages you create and don't miss something important.
There's a lot to keep track of when building a landing page of your own, this digital checklist will mean you hit all the right spots with the pages you create and don't miss something important.